Sellers increasingly find themselves choosing between a large “big box” real estate conglomerate and a boutique brokerage. Statistically, your chances of securing that meeting are higher at a boutique firm, simply because the big-brand brokerages have thousands of agents competing for the same opportunities. And once in the room, boutique agents have a clear edge: hyper-local expertise, tailored luxury marketing, and a level of service the large brands can’t replicate at scale. In a market where personalization and neighborhood nuance matter more than ever, specialty brokerages aren’t just an alternative - they’re the future of real estate.