Seller of $5.29 Million Santa Monica Home Wants Influencers to Use It as Creator Studio

  • Livabl_
  • 03/29/21
Original article published by Livabl_
Written by Kelsey Pudloski
TikTokers love a 90s trend, so they should be all over this six-bedroom, nine-bathroom Santa Monica residence that was built in the early part of the decade.
Owned by BeTini founder Julie Stevens, the soon-to-be-listed property is generating a buzz by encouraging social media influencers to apply to shoot content in the space. The concept was envisioned by Rochelle Maize, a Los Angeles realtor specializing in multi-million dollar properties, and Vesta, a luxury home staging, custom furniture, and interior design practice.
Dubbed ‘Hype House West’ — a nod to the TikTok collab house in the Hollywood Hills — the 6,321-square-foot property has been outfitted with “viral worthy vignettes” designed by Vesta. There’s a podcast and video production area with recording equipment, an arts and crafts room featuring a ceramic kiln and a painter’s nook, a music area complete with instruments, and a nostalgia-inducing games room tricked out with a vintage Pac Mac machine, backgammon set and a wall of VHS videos (is that The Land Before Time I spy?). 
And like any successful influencer, Hype House West boasts several brand partnerships, including FunBoy floaties. The backyard pool will be teeming with these Instagram-worthy inflatables and even has a roof to pool waterslide that’s “perfect for capturing summertime videos and boomerangs.”
The house is slated to hit the market for $5.299 million, but in the meantime, creators can fill out an online form to be considered for the one-of-a-kind marketing experience (cross-promotion is, of course, a requirement). 943 24th Street opens onto an elevated foyer with a curvilinear staircase. The formal living room and dining area receive ample natural light and come with a window seat to boot.
The open-plan kitchen includes a granite-topped island, a breakfast nook, and a dining table for casual meals or aimlessly scrolling through your newsfeed. The living area is anchored by a cozy fireplace and features display niches, perhaps for showcasing all your Shorty Awards. A private office appointed with dual workspaces and ample storage could be transformed into a video editing suite.
Upstairs, there are five ensuite bedrooms, many with custom elements like skateboard-themed bunkbeds and a tree bookshelf accented with onyx. The primary retreat includes a sitting room and a spa-like ensuite with a curved shower and a freestanding soaker tub. Some 90s quirks have been left intact, like an oversized fish tank in one of the bedrooms that are concealed behind translucent closet doors.
The finished basement is where the creator spaces are located — it’s appointed with woodgrain built-in cabinets and nine-foot ceilings with recessed pot lights. Also on the lower level, you’ll find a wine cellar, champagne drawer, kitchenette, full bathroom, a gift wrapping-slash-nanny room, and a spacious laundry room.
The backyard is party-ready, offering a grilling station with a fridge and bar sink, a dining area with built-in benches, an artificial turf lawn, basketball hoop, swimming pool, and an easy-to-access powder room. The structure housing the powder room is topped by a sundeck with access to the winding waterslide.

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