Howard Lorey


Meet Howard

VP/Manager - Hollywood Office

A longtime resident of Los Feliz and Silver Lake, Howard built his real estate career representing clients in the entertainment and creative arts industries. Coming from a career as a successful professional musician, his past experience gives him unique insight and understanding into the needs of his clientele.

Howard began his real estate career in Los Feliz in 1999 and quickly established himself as a productive agent representing clients throughout the burgeoning Eastside communities of Los Angeles. He flourished in his role as the Director of Training and Sales Associate for a large international real estate brokerage firm in Los Feliz, which helped Howard earn annual industry awards and recognition for outstanding production. 

In 2007, Howard joined the luxury real estate brokerage Nourmand and Associates as Brokerage Manager of their new Hollywood location. He excelled at building that branch agent by agent, in part due to his reputation for cultivating deep and long-term connections with his agents, which he leverages to help them establish definitive business goals. A respected coach and mentor, his planning strategies have successfully positioned Nourmand agents for vertical career growth and sustainable success. 

Additionally, Howard continues to represent his past clients in real estate transactions. Whether helping them acquire new properties, capitalizing on equity from an existing property, or advising them on real estate investments, Howard prioritizes his clients’ needs, helping them achieve the personal goals they’ve set forth.

After 10 years as the Brokerage Manager for the Nourmand and Associates Hollywood Branch, Howard was recently promoted to Vice President of the company. In this role, he will focus on company-wide operations, revenue growth and productivity, business development for existing agents, and new agent recruitment. He will continue to amplify the company’s core values of integrity and loyalty, further strengthening the company’s brand and presence throughout Los Angeles.